{"id":438,"date":"2019-09-02T12:03:16","date_gmt":"2019-09-02T10:03:16","guid":{"rendered":"https:\/\/www.ormedigitali.com\/?page_id=438"},"modified":"2021-12-20T17:06:01","modified_gmt":"2021-12-20T16:06:01","slug":"social-digital-content-marketing","status":"publish","type":"page","link":"https:\/\/www.ithacastudio.it\/social-digital-content-marketing\/","title":{"rendered":"Social, Digital e Content Marketing"},"content":{"rendered":"

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Contenuti e visibilit\u00e0 social e digital per
attivit\u00e0 internazionali o per business locali<\/span><\/strong><\/p>\n

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E se poteste raggiungere clienti<\/span> altamente profilati per et\u00e0, sesso, interessi in zone precise del mondo?<\/span> Addirittura entro i limiti specifici dei comuni in cui si svolge la vostra attivit\u00e0 locale?<\/span> il tutto con un budget accessibile per grandi brand come per aziende del territorio, misurabile tramite statistiche costanti e probanti.
Non \u00e8 solo questo che vi proponiamo, c\u2019\u00e8 molto di pi\u00f9, ma siamo certi che questo vi abbia catturati, cos\u00ec come i nostri messaggi cattureranno i vostri potenziali clienti.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Social-Digital-e-Content-Marketing-03.jpg” height=”530px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” background_last_edited=”off|desktop” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_row _builder_version=”4.7.7″ width=”84%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.27.3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

L\u2019attivit\u00e0 di Social Media Management pu\u00f2 essere un servizio singolo (per piccole imprese, ristoranti, locali) o rientrare in una pi\u00f9 ampia strategia di Web Marketing Management che tocca elementi come il vostro sito o le vostre eventuali landing pages o l\u2019email marketing (Dem).<\/strong><\/span><\/p>\n

La nostra specificit\u00e0 \u00e8 la specializzazione nel marketing internazionale e nell\u2019azione in specifiche aree del mondo.<\/p>\n

Il nostro approccio unisce due aspetti:
1_Lo STORYTELLING<\/strong><\/span>, la costruzione di un racconto che promuove il vostro marchio e i vostri servizi con pubblicazioni ed interazioni mirate con il pubblico per toccare corde comunicative e psicologiche. Lo facciamo su social, blog, sezioni news del vostro website o su specifiche newsletter.
2_Le ADS<\/strong> <\/span>(o \u201ccampagne sponsorizzate) sia per i social network che per Google Adwords<\/strong><\/span> (oggi \u201cGoogle Ads\u201d): modalit\u00e0 che ci permettono di raggiungere precisi di target di pubblico in aree precise del mondo senza sprecare budget.<\/p>\n

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Abbiamo esperienza con tutti i principali social internazionali, ma possiamo introdurvi anche all\u2019utilizzo di social e di motori di ricerca specifici per aree del mondo come la Russia e i paesi ad essa limitrofi, i paesi Balcanici, la Bulgaria e i paesi dell\u2019Estremo Oriente che presentano propri canali di comunicazione.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.7.7″ _module_preset=”default” background_image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Social-Digital-e-Content-Marketing-04.jpg” height=”500px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” background_last_edited=”off|desktop” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_row _builder_version=”4.5.1″ width=”50%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.27.3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

SU QUALI SOCIAL<\/span> LAVORIAMO?<\/span><\/h2>\n

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SU QUALI SOCIAL<\/span> LAVORIAMO?<\/span><\/h2>\n

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Sicuri di aver investito sui canali giusti per raggiungere il vostro pubblico di riferimento?
Se finora avete investito tutto il vostro budget per la Russia sulle campagne Google Ads (Pay for clic) o sul solo Facebook avete sicuramente prodotto risultati minori rispetto a quanto avreste potuto fare investendo sui canali nazionali, maggiormente conosciuti ed apprezzati.
Quali sono questi canali? Come posso creare una campagna di web marketing o di social marketing di successo in Russia? Contattaci per un incontro conoscitivo.<\/a><\/p>\n

INFLUENCER MARKETING?<\/span> LA NUOVA FRONTIERA DEI SOCIAL<\/h2>\n

Grazie all\u2019esperienza e alla reputazione del nostro team, abbiamo instaurato molte collaborazioni con influencer specifici per diversi settori merceologici con i quali costruiamo progetti per dare maggiore visibilit\u00e0 al vostro marchio e al vostro prodotto.
Non \u00e8 un percorso che va bene per ogni tipo di azienda, ma una frontiera che ci sta permettendo di ottenere risultati sorprendenti, estendendo il nostro servizio di blog e social marketing management.
Se \u00e8 vero che il mondo del food riceve i benefici pi\u00f9 diretti da queste azioni, vi stupirete di verificare come anche altre tipologie di business e addirittura come piccole realt\u00e0 locali possano raggiungere risultati lavorando in questo campo.
Possiamo creare un piano di marketing e di Pr personalizzato per la tua azienda. Contattaci<\/a>.<\/p>\n

COME LAVORIAMO?<\/h2>\n

Incontri costanti, numerosi all\u2019inizio per stabilire una strategia social, mensili o bimestrali poi. Vogliamo \u201cvivere\u201d l\u2019azienda, le sue iniziative, le sue politiche per poterle comunicare meglio. Ma vogliamo anche discutere con voi i risultati oggettivi, le statistiche delle vostre campagne, capendo se e come ottimizzarle in base agli obiettivi condivisi.
Non pagherete nulla in pi\u00f9 di quello che abbiamo condiviso ed avrete un costante quadro per monitorare i risultati, aspetto che vi permetter\u00e0 anche di acquisire importanti informazioni sui vostri mercati di riferimento.
Sulla base degli incontri e del piano editoriale le pubblicazione i contenuti creativi (video, foto, grafiche) viene svolto dal nostro professionista di riferimento.
Le richieste e i commenti degli utenti vengono monitorate quotidianamente: le risposte date velocemente, le segnalazioni ai vostri commerciali o a voi sono tempestive.
Oltre agli incontri la comunicazione con il tuo referente \u00e8 costante e snella, grazie all\u2019individuazione di un responsabile del cliente che lo segue quotidianamente e che utilizza anche metodi ormai diffusissimi come Whatsapp.<\/p>\n

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Hai sentito parlare di SEO, SEM, SOCIAL MEDIA, EMAIL MARKETING, PUBBLICIT\u00c0 su GOOGLE o su FACEBOOK e non sai come orientarti? Chiamaci!<\/strong> <\/span>Ti guideremo in questo intricato mondo, scegliendo la strategia pi\u00f9 proficua per i tuoi affari.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.2″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Social-Digital-e-Content-Marketing-06.jpg” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”100px||100px||true|false” hover_enabled=”0″ background_last_edited=”off|desktop” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop” sticky_enabled=”0″][et_pb_row _builder_version=”4.7.7″ width=”87%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.27.3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

NELL\u2019ERA DEL MARKETING 4.0
I CONTENUTI FANNO LA DIFFERENZA!<\/span><\/h2>\n

Non importa comunicare, importa cosa comunicare, dove, quando e come. Il marketing online e quello offline devono essere connessi per interessare il potenziale cliente, per conquistarlo, convincerlo e fidelizzarlo.<\/strong><\/p>\n

 <\/p>\n

Due punti sostengono il tutto: da una parte la lead generation (acquisizioni nuovi potenziali clienti), dall\u2019altra l\u2019advocacy (il consolidamento dei clienti e il passaparola digitale).
Creare contenuti non \u00e8 un\u2019attivit\u00e0 secondaria, ma un lavoro a tempo pieno che alle aziende conviene esternalizzare per guadagnare in know-how e in risparmio dei costi.<\/p>\n

Da qui nasce il nostro servizio<\/strong><\/span> di gestione del content marketing, creazione e diffusione dei contenuti su piattaforme digitali e su media tradizionali, presso il punto vendita fisico e nell\u2019e-commerce, presso comunity esterne o pagine social di propriet\u00e0\u2026 in formato scritto, visivo, dinamico, sonoro\u2026<\/p>\n

I contenuti sono la base di un sito, dei social, di un blog, di una pubblicit\u00e0, di un video, di una soluzione visual per uno showroom, della vostra proposta di valore in generale.
I contenuti sono l\u2019immagine che circola di voi, che arriva ai potenziali clienti e che nell\u2019epoca della societ\u00e0 digitale circolano in modo decisamente pi\u00f9 elevato che in passato: quando dite che il passaparola fa bene alla vostra attivit\u00e0, pensate all\u2019effetto di un passaparola diffuso tramite canali diversi, da persone diverse (follower) che non sono nemmeno a libro paga.<\/strong><\/span><\/p>\n

Lo storytelling<\/strong> <\/span>nasce dalla gestione dei contenuti, cos\u00ec come un corretto visual merchandising<\/strong><\/span>: tutti servizi nei quali eccelliamo, lavorando con eccellenze anche di settori non solo B2C ma B2B e quindi iperspecialistici, che richiedono notevole lavoro di ricerca e preparazione tecnica. Per questo nominiamo sempre un team di lavoro con un Project manager o Project Leader, modalit\u00e0 di lavoro che ci permette di fornire un servizio con un alto grado di \u201cinteriorizzazione\u201d dello stile aziendale e del settore di riferimento.<\/p>\n

Partecipando con costanza alle principali fiere e ai principali convegni dei settori di cui ci occupiamo maggiormente (GDO in generale, Fai-Da-Te, arredamento e design, ferramenta tecnica, food and wine, ristorazione e accoglienza\u2026) siamo molto aggiornati e conosciamo i vostri nodi tematici.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.2″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Social-Digital-e-Content-Marketing-07.jpg” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”50px||50px||true|false” hover_enabled=”0″ background_last_edited=”off|desktop” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;||” locked=”off” global_colors_info=”{}” background__hover_enabled=”off|desktop” sticky_enabled=”0″][et_pb_row _builder_version=”4.5.1″ width=”50%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.27.3″ global_colors_info=”{}”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

I NOSTRI CONTENT STRATEGIST COORDINANO QUOTIDIANAMENTE ATTIVIT\u00c0 E PROFESSIONALIT\u00c0<\/span> DIVERSE INTERNE AL NOSTRO TEAM:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.7.4″ module_alignment=”center” min_height=”200px” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px||0px||true|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Risorsa-7-1.png” module_id=”servizi” _builder_version=”4.13.0″ header_font=”|500||on|||||” header_font_size=”16px” body_text_align=”left” body_line_height=”28px” width=”90%” module_alignment=”center” custom_margin=”25px||||false|false” custom_padding=”5%|5%|10px|5%|false|false” header_text_color_last_edited=”off|phone” border_color_all_tablet=”” border_color_all_phone=”” border_color_all_last_edited=”on|desktop” global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” icon_color__hover_enabled=”on” icon_color__hover=”#F9B206″ width__hover_enabled=”on|desktop” width__hover=”90%”]<\/p>\n

Copywriting e scrittura aziendale<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Vedi” button_alignment=”center” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_border_width=”1px” button_border_radius=”15px” button_icon=”E||divi||400″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Risorsa-9.png” module_id=”servizi” _builder_version=”4.13.0″ header_font=”|500||on|||||” header_font_size=”16px” body_text_align=”left” body_line_height=”28px” width=”90%” module_alignment=”center” custom_margin=”25px||||false|false” custom_padding=”5%|5%|10px|5%|false|false” header_text_color_last_edited=”off|phone” border_color_all_tablet=”” border_color_all_phone=”” border_color_all_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” icon_color__hover_enabled=”on” icon_color__hover=”#F9B206″ width__hover_enabled=”on|desktop” width__hover=”90%”]<\/p>\n

Attivit\u00e0 SEO e social<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Vedi” button_alignment=”center” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_border_width=”1px” button_border_radius=”15px” button_icon=”E||divi||400″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Risorsa-10.png” module_id=”servizi” _builder_version=”4.13.0″ header_font=”|500||on|||||” header_font_size=”16px” body_text_align=”left” body_line_height=”28px” width=”90%” module_alignment=”center” custom_margin=”25px||||false|false” custom_padding=”5%|5%|10px|5%|false|false” header_text_color_last_edited=”off|phone” border_color_all_tablet=”” border_color_all_phone=”” border_color_all_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” icon_color__hover_enabled=”on” icon_color__hover=”#F9B206″ width__hover_enabled=”on|desktop” width__hover=”90%”]<\/p>\n

Fotografia professionale e video editing<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Vedi” button_alignment=”center” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_border_width=”1px” button_border_radius=”15px” button_icon=”E||divi||400″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.7.4″ module_alignment=”center” min_height=”200px” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px||0px||true|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Risorsa-11.png” module_id=”servizi” _builder_version=”4.13.0″ header_font=”|500||on|||||” header_font_size=”16px” body_text_align=”left” body_line_height=”28px” width=”90%” module_alignment=”center” custom_margin=”25px||||false|false” custom_padding=”5%|5%|10px|5%|false|false” header_text_color_last_edited=”off|phone” border_color_all_tablet=”” border_color_all_phone=”” border_color_all_last_edited=”on|desktop” global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” icon_color__hover_enabled=”on” icon_color__hover=”#F9B206″ width__hover_enabled=”on|desktop” width__hover=”90%”]<\/p>\n

Grafica e attivit\u00e0 artistiche<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Vedi” button_alignment=”center” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_border_width=”1px” button_border_radius=”15px” button_icon=”E||divi||400″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.ithacastudio.it\/wp-content\/uploads\/2020\/12\/Risorsa-12.png” module_id=”servizi” _builder_version=”4.13.0″ header_font=”|500||on|||||” header_font_size=”16px” body_text_align=”left” body_line_height=”28px” width=”90%” module_alignment=”center” custom_margin=”25px||||false|false” custom_padding=”5%|5%|10px|5%|false|false” header_text_color_last_edited=”off|phone” border_color_all_tablet=”” border_color_all_phone=”” border_color_all_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” icon_color__hover_enabled=”on” icon_color__hover=”#F9B206″ width__hover_enabled=”on|desktop” width__hover=”90%”]<\/p>\n

Visual merchandising e design<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”#” button_text=”Vedi” button_alignment=”center” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_border_width=”1px” button_border_radius=”15px” button_icon=”E||divi||400″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.26.2″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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Social, Digital &<\/span>
Content Marketing<\/span><\/span><\/span><\/h5>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Contenuti e visibilit\u00e0 social e digital perattivit\u00e0 internazionali o per business localiE se poteste raggiungere clienti altamente profilati per et\u00e0, sesso, interessi in zone precise del mondo? 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