No marketing action, no communication channel, not even the most fashionable ones, can allow a company to trace an effective development and brand positioning path if there is not a carefully studied and planned strategy behind them.
Presence and visibility can also be exponential but if the content, the idea, the project are the wrong ones we will not only have a null result, a non-existent ROI (return on investment) ... we would produce a waste of economic and time resources.
Which method do we follow?
The design of a strategy must be based on highly qualified tools, combining traditional marketing and economics skills with psychological attitudes and semiotic knowledge. The analysis of new languages, the objective data of neuroscience and neuromarketing, the psychological tools of communication are the ingredients of a strategy in line with the complexity of markets and consumers.
What can we do for you?
We are not a graphic design agency or a traditional communication agency, but a consultancy firm focused on strategic marketing and the planning of operational marketing plans.
• We analyze the needs and desires of specific market segments
• We carry out SWOT analyses (strengths, weaknesses, opportunities and threats)
• We assist you in analyzing the company vision, mission and values
• We work with you to position brands and products, studying competitors and the market
• We carry out qualitative and quantitative studies on specific geographical areas
• We create, administer and analyze qualitative and quantitative surveys
• We guide you in creating value and competitive advantage for your company
• We track multi-channel user engagement campaigns
• We identify communication channels and investment budgets.
We make the delicate transition from strategy to tactics, from strategic to operational marketing, with you, offering a team of professionals specialized in the main areas of corporate communication:
• We create websites and digital interfaces
• We make Multi-channel advertising campaigns
• We manage actions of Social marketing at international, national and local level
• We make creative and graphic content, we design and lay out catalogues
• We make photorealistic photos, videos and 3D renderings
• We deal with events and fairs
• We take care of every aspect of the external and internal communication and customer care
