Art direction and graphic design
Logo & naming, creativity, advertising, graphic design
The 30% of our neurons has visual functions. Images strike us and activate our attention. At this point the goal is achieved: the potential customer listens to us and the words we use can make him an actual customer… the quality of your product/service will do the rest!
An impactful image, with the right colors and fonts is not just a question of graphics but of creativity and strategy.
· Naming (inventing names for brands and products)
· Creation logos
· Creation claim And payoff corporate
· Specific campaigns of digital advertising or on printed paper
· Invention of Images, figures, icons for external or internal communication
· Creation layout and customized and original designs for Catalogues And brochure)
· Realization company profile and company presentations
· Solutions for the merchandising with attention to visual aspects
· Layout and design for events and corporate contests
· 3D graphics, motion graphics
· In this area we combine design and copywriting (business writing), to mix images and words, impact and rational persuasion.
Photos and videos
Advertising photography, web and social services, corporate videos
In a photo and in a video the starting concept is fundamental.
We take care of art buying for interior design photos and the concept for general ambient photos for all other product sectors.
We collaborate with studios to also offer catalog photo shoots and for advertising advertising.
We manage post-production with particular care for the creation of impactful photos.
The videos today I am a important communication engine.
We manage different types of videos, from the most complex and scenographic, until the creation of mini video, even in graphics, for the social and web.
Our strength lies in our ability to combine technical knowledge with a storytelling strategy that creates attention and interest.
Some “before and after”
Packaging and visual merchandising
Product packaging and visual merchandising for showrooms and stores
Packaging is a fundamental aspect in sales to the final consumer (B2C) but it is also starting to have an important weight in company-to-company sales (B2B) because it increases the recognition of the product and the brand, reinforcing its commercial aspect.
Working on packaging is not a simple variation of graphic work, it requires specific experience and knowledge both at a technical and material level, but also at a marketing and consumer psychology level: what attracts the customer's attention? What will guide them to choose our product, perhaps in a crowded aisle of a large supermarket? What information is important to be on the packaging? In how many languages? Illustrations and educational pictograms are needed.
Our experience in supporting companies that work with the main Italian brands of Gdo/do food and non-food allows us to offer you targeted work, which can be developed independently or in collaboration with your product offices.
Connected to this aspect is that of the visual merchandising on which we can provide consultancy both for the display layout of your showroom and for the creation of specific corners and merchandising solutions within large multi-brand commercial surfaces.
Within our team, in addition to experiential marketing experts who work on the concept of customer experience, we count on designers who can develop everything from a technical point of view. aesthetic and design, starting from drawings, 3D models and renderings of the environments.
For packaging and visuals we can count on experiences linked to large-scale retail trade and work with large buyers and product offices, but also on projects linked to the quality circuit and the valorization of the territorial origin of a given product.
Catalogues
Layout and pagination, style and art buying
We are not graphic designers.
We take care of the catalogs, from their concept, to then immerse ourselves in the creation of the materials (photos, renderings, technical drawings). We follow the entire process until we meet with the printers with whom you have decided to collaborate.
In this we are different: we do not resell the printing work because WHAT QUALIFIES US IS CREATIVE DESIGN.
We have considerable experience in the world offurniture and of the food, but we have also worked profitably in the world of B2B in hyper-specialized sectors where an important part of the work is to interpret and understand the needs of the customer who is not the final consumer.
Our mission is based on the ease of use and consultation of the catalog, convinced that in addition to being a means of sales, it is an important sales tool, from which the entrepreneur expects improvements in turnover.
Examples of catalogs, company profiles, brochures
Private label
Bakery line
Company profile
Thesis Catalog
3D Rendering
3D modeling and photorealistic rendering
In the world of interiors, furniture but also in other product sectors, the catalog is a determining aspect of a marketing plan, at a strategic and budget level. We do not limit ourselves to the layout, but we create the general concept, the layout, the art buying of the photos and the renderings.
At the rendering level we model every single element from scratch and develop photorealistic views, contextualizing lights and atmospheres with optimal resolutions (4K or higher on request).
Some of the renderings we have included in the latest catalogues:
Project 1
Classic is the watchword. In this representation of two progressive environments, the protagonist is the boiserie, combined with modern environments and furnishings, it acts as a furnishing accessory attributing precision and rhythm to the space.
In this image we used two levels of depth, two colour themes, two different types of boiserie, one on the entire wall, one intended as a base.
The idea is to gradually discover this form of furniture as you observe the image, appreciating its placement and perfect harmony with the modern style, despite being a decoration of a classical nature.
Project 2
3D modeling has a single goal for us, which is confirmed with every project we do: to give a face to ideas.
In this image, a seat is represented modeled at 360° to be able to appreciate every angle and feature.
We started with a 2D technical drawing base that allowed us to obtain the dimensions and proportions.
We chose to apply a white base material, so that we could appreciate the gradients without being distracted by the material.
